Special Digitalization Projects

Digital Signage & CMS

We develop opportunities for digital communication and advertising at the point of sale, using the latest display technologies and partnerships with renowned companies in this field. A key component of our solutions are software systems for managing digital content (CMS), with the option to fully outsource these activities for the client. We can meaningfully connect ad space owners with advertisers.

 

Customer Behavior Analysis

Through advanced sensor technologies, camera observations, and AI, we can monitor and analyze a range of parameters in retail spaces that provide a complete picture of consumer behavior at the point of sale (e.g., visitor numbers, demographic structure, time spent, service efficiency, area attractiveness, etc.). Based on this high-quality and reliable data, the client can make specific changes to increase efficiency.

 

Programmatic – Dynamic Digital Advertising

Programmatic advertising in “brick-and-mortar” retail is a relatively new discipline that offers many advantages for both advertisers and retail space owners. With a wide range of digital advertising spaces (Retail Media Network) and relevant audience data, we can target advertising messages in a similar manner as done in the online world.

 

Tokinomo – In-store Robots

Tokinomo is a modern and innovative tool for product activation in the POS environment. By combining three basic dynamic elements (movement, sound, and light), we create effective product promotions directly on the shelf that engage 100% of the customers at the activation location. Major FMCG companies such as Procter & Gamble, L’Oréal, or Coca-Cola have already used Tokinomo for their campaigns – with measurable results in terms of increased sales and brand and product awareness.